Polaroid has announced its entry into the world of music thanks to an unprecedented line of Bluetooth speakers.The result of this new project is called "Polaroid Music" and includes four lively musical speakers, an experimental service that aims to discover new musical genres called "Polaroid Radio" and the dedicated "Polaroid Music" app.In this regard, the president of the company, Oskaer Smolokowski, said: «Great musicians and photographers are able to capture what we are not always able to express in words.They make us 'feel'.We are new to the world of music, but we want to bring all possible color and emotion to this sector.We are enthusiastic about this new chapter in our history, but of course we remain committed as always to instant photography ».Returning to the four speakers, these are: Polaroid P1, the wearable Polaroid P2, the iconic Polaroid P3, similar to a portable stereo, up to the more powerful Polaroid P4.All four models have a red button - a romantic reminder of the iconic instant camera button - while the device's analog dial is specially designed to change Polaroid Radio stations without having to pick up the phone.As for Polaroid Radio, it is a service available to all music lovers, via the web or through the Polaroid Music app.The company's goal is to put the radio back in the hands of real people: selected artists, DJs and editors have in fact created stations with their own songs.It is an experimental version of a web radio, with five free FM stations constantly evolving, without advertising.Polaroid Radio is available on the web at radio.polaroid.com or via the Polaroid Music app (downloadable from the App Store or Google Play Store) in the United States, Canada, United Kingdom, France, Germany, Italy, the Netherlands , Sweden, Portugal and Austria.The Polaroid P1, P2, P3 and P4 speakers are available in a selection of colors: black, red, yellow and blue.In Italy they will be available from 4 October 2022 exclusively at the Rinascente store in Milan until 31 October, on the Rinascente.it website and on nital.it/polaroid.From 1 November, then, they will be on sale at the best authorized retailers at the following public prices:© 2022 Mondadori Media SpA - via Bianca di Savoia 12 - 20122 Milan - VAT number 08009080964 - all rights reserved