Polaroid Music is the new world of the brand usually linked to instant print cameras which instead addresses the audio sector with four new Bluetooth speakers, a streaming service (Radio) and an application.In difficult times we can also witness radical changes in strategies.The latest example is that of the brand linked for many years to the world of photography and image that now also embraces that of audio and music with the new Polaroid Music environment.A new land to explore to try to intrigue users who still know the brand.Music is a single proposal which, however, unfolds in different objectives and therefore includes a physical part (such as Bluetooth speakers) but also a dedicated streaming service and finally an ad hoc developed application.From this year Polaroid will therefore no longer be linked only to instant development cameras, such as Now +, (or connected) but to much more.As reported, the manufacturer has announced a new line of Bluetooth speakers that differ in four models with different characteristics and that focus on colors to make them appreciable by all types of users.It starts with the smaller and less expensive P1 Music Player (available in blue, black, red and yellow) which has a price of 59.99 euros and then moves on to the P2 Music Player which instead reaches 129.99 euros (in blue colors , black, red and yellow).For users who want more powerful speakers (but also a bit more bulky and expensive), go up to the P3 Music Player from 189.99 euros (with the colors blue, black, red and yellow) and then end up with the P4 Music Player (in black or yellow) which instead has a price of 289.99 euros, which is the most powerful and expensive of all.As explained, for Polaroid Music a design has been used that recalls the stereos of the past by adding the notes of color and obviously functionality in step with the times.The sale will start from 4 October until 31 October on the Rinascente website, in the physical store in Milan and finally on Nital.The reference to the world of photography is given by a red dot that recalls Polaroid instant cameras so as to maintain a thread with the producer's past.There is also an analog dial that is used to change the station on Polaroid Radio without picking up the smartphone.Precisely as regards Polaroid Radio, of the Polaroid Music ecosystem, it is the heart of the platform and can be performed via app or via the Web. The producer has involved artists, DJs and editors to create stations with their songs in what is defined " an experimental version of a web radio ".There are currently five free (and ad-free) FM stations.Oskar Smolokowski (President of Polaroid) explained "great musicians and photographers are able to capture what we are not always able to express in words. They make us 'feel'. We are new to the world of music, but we want to bring everything into this sector. color and emotion possible. We are excited about this new chapter in our history, but of course we remain committed as always to instant photography as well. "Gift ideas, why waste time and risk making mistakes?GIVE A GOOD AMAZON!Subscribe to our Instagram channel now!Because?Photos, videos, backstage and exclusive content!You must login to be able to comment. If you are not registered yet, you can do it through this form.If you are already registered and logged into the site, you can enter your comment.Keep in mind what is read in the regulation, respecting the "quiet life".